Blog 6

This ad is appalling to me. Yamaha is comparing women to a boat or a motorcycle. Insinuating that a women is interchangeable with these things is not only insulting but ridiculous. Some people say that women aren't REALLY aren't objectified, it's just advertising companies being clever and women are too sensitive. This is clearly not the case in this ad. This woman has been stripped of everything she is (intelligence and self-worth), leaving her as just an object of lust. Yamaha is trying to say that men need excitement and if they don't always have a busty blond to entertain them, why not try a boat?